Floor Designers Are Producing New Neutrals, Glossy Finishes, Longer Planks & More WASHINGTON, D.C. – Just as fashion designers in the apparel industry sweat over every button, stitch and pleat, the floorcovering industry has its own designers who di…
Succeeding in Flooring Sales in a Tight Market Requires Expertise WASHINGTON, D.C. – The economy is tougher, competition is tighter and consumers have a firm grip on their wallets. But when it comes to closing a sale, an attractive price tag is not …
Consumer Awareness of Laminate Quality Grows with NALFA Certification Seal WASHINGTON, D.C. – More than one hundred years ago, a popular women’s magazine started testing household products to see if they lived up to their promises. Those that did co…