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Industry Intelligence Program

Building a Clearer Picture of the Laminate Flooring Market 

The laminate flooring industry is constantly evolving. Consumer expectations shift. Competition changes. Product innovation continues. Yet reliable, industry-wide information can be difficult to find. 

This ongoing research initiative brings together perspectives from across the laminate flooring value chain to provide a more complete understanding of market conditions, business outlook, retail trends, installation and field performance, and the issues shaping the category's future. 

NALFA’s Industry Intelligence Program is designed to help close that gap. 

2026 Research Update 

The 2026 survey period is now closed. 

NALFA is currently analyzing responses from across the industry, with initial findings and high-level insights to be released soon. 

Participants will receive exclusive access to the complete Industry Intelligence Reports. 

Better Industry Intelligence Starts with Multiple Perspectives 

No single company or segment sees the entire laminate flooring market. 

Manufacturers understand production, investment, and product development. Retailers hear directly from consumers. Installers and inspectors see how products perform in the field. 

NALFA’s Industry Intelligence Program brings those perspectives together to create a broader view of the category: helping the industry identify trends, understand emerging challenges, and make more informed decisions. 

The program is designed to provide insight across three primary areas: 

Executive Market Outlook 

Examines business conditions, market expectations, competitive dynamics, investment priorities, and the issues influencing strategic decisions across the laminate flooring industry. 

Retail Sales & Consumer Insights 

Explores how laminate is positioned at retail, what consumers are asking, common purchase considerations and objections, awareness of certification, and opportunities to strengthen sales confidence. 

Installation, Inspection & Field Performance 

Examines installation challenges, jobsite conditions, product performance, technical issues, training needs, and opportunities to improve long-term installation success. 

Turning Industry Experience into Actionable Insight

NALFA’s Industry Intelligence Program is designed to help industry professionals: 

  • Benchmark their experience against broader market trends  
  • Better understand opportunities and challenges affecting the category  
  • Identify emerging issues and changing market conditions  
  • Support strategic planning with industry-wide information  
  • Build a stronger understanding of laminate flooring’s position within the broader flooring market  

Over time, continued research will also allow NALFA and the industry to identify changes, track trends, and build a more meaningful benchmark for the laminate flooring category. 

Confidential. Independent. Trusted. 

The value of the Industry Intelligence Program depends on participants being able to share their perspectives candidly. 

Research is independently administered by Canopy Management Group’s Data & Research Department. 

Individual and company responses are not shared with NALFA, its Board of Directors, or other participants. Results are reported only in aggregated, anonymized formats, and survey submissions are validated before inclusion in final reports. 

The program is designed to support confidentiality, statistical integrity, and appropriate antitrust practices. 

Participants contribute their perspective. The industry sees the collective story. 

Industry Intelligence Reports   

NALFA translates the research into professionally analyzed reports designed to help participants better understand what is happening across the laminate flooring market. 

Executive Market Outlook Report

Provides insight into market expectations, competitive conditions, investment priorities, business outlook, and the trends influencing strategic decisions. 

Retail Sales & Consumer Insights Report

Examines consumer behavior, product positioning, retail confidence, certification awareness, common objections, and opportunities to strengthen the laminate conversation at the point of sale. 

Installation, Inspection, & Field Performance Benchmark Report

Provides insight into installation challenges, field performance, recurring technical issues, education and training needs, and opportunities to improve installation outcomes. 

Complete reports are provided exclusively to participants in each research cycle. 

How the Program Works    

  1. NALFA gathers perspectives from across the industry.
    Research is conducted through dedicated survey paths designed for executives, retailers, installers, inspectors, and other industry professionals. 
  1. Responses are independently analyzed.
    Canopy Management Group’s Data & Research Department validates and analyzes responses while protecting individual and company confidentiality.
  1. Findings are translated into industry intelligence.
    NALFA develops reports and high-level insights that help participants benchmark what they are seeing against the broader market. 
  1. The process continues over time.
    Future research cycles will allow NALFA to build on findings, track changes, and strengthen the industry’s understanding of the laminate flooring market. 

Why NALFA? 

For decades, NALFA has advanced the laminate flooring industry through standards, certification, technical leadership, education, and industry collaboration. 

The Industry Intelligence Program builds on that role by adding another critical resource: credible market intelligence informed by the people working across the category every day. 

By connecting technical expertise with market, retail, and field perspectives, NALFA is creating a stronger foundation for industry conversations, strategic decision-making, and the continued advancement of laminate flooring. 

Frequently Asked Questions  

Building the Industry’s Benchmark Over Time 

NALFA’s Industry Intelligence Program is designed to become more valuable with every research cycle. 

By consistently bringing together perspectives from across the laminate flooring value chain, the program will help the industry track change, identify emerging issues, and better understand where the category stands—and where it may be headed next. 

Check back for new findings, reports, and future opportunities to participate. 

 

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