Introducing NALFA’s Industry Intelligence Program: a new initiative designed to provide the laminate flooring industry with market condition insights, business outlook, retail trends, installation challenges, and other issues shaping our future.
By participating, you're doing more than completing a survey. You're helping build one of the industry's most valuable benchmarking resources.
As a participant, you'll receive exclusive access to NALFA's Industry Intelligence Reports, available only to those who contribute their perspective.
Why Participate?
Better Data. Better Decisions.
Every part of the laminate flooring industry sees the market from a different perspective.
- Manufacturers understand production and investment.
- Retailers hear directly from consumers.
- Installers and inspectors experience product performance in the field.
When these perspectives come together, they create something much more valuable: a clearer understanding of where the laminate category is today and where it's headed next.
The insights gathered through NALFA’s Industry Intelligence Program will help companies:
- Benchmark against broader industry trends
- Better understand market opportunities and challenges
- Identify emerging issues before they become larger problems
- Support strategic planning with industry-wide data
- Strengthen the future of the laminate flooring category
Your Data. Protected.
Confidential. Independent. Trusted.
The value of the NALFA’s Industry Intelligence Program depends on the trust of its participants. That's why protecting your data is our highest priority.
- Independently administered by Canopy Management Group's Data & Research Department
- Individual company responses are never shared with NALFA, its Board of Directors, or other participants
- Results are reported only in aggregated, anonymized formats
- All survey submissions are validated before being included in the final benchmarking reports
- Designed to support confidentiality, statistical integrity, and antitrust best practices
Your competitors will never see your data. They'll only see the industry's story.
Exclusive Participant Benefit
Receive the Reports Everyone Else Will Be Talking About
Participation unlocks exclusive access to NALFA's Industry Intelligence Reports.
Participants will receive:
These reports will only be available to survey participants.
Deadline: Monday, August 31
One Survey, Three Distinct Paths
These reports will only be available to survey participants.
Deadline: Monday, August 31
How It Works
- Start your survey and choose your best path.
Complete the survey that best reflects your experience in the industry.
- NALFA analyzes the results.
Your survey responses are collected and analyzed by Canopy Management Group's Data & Research Department. Individual company information remains confidential and is never disclosed.
- Receive exclusive Industry Intelligence Reports.
Participants receive exclusive access to professionally analyzed benchmark reports that provide a comprehensive view of the laminate flooring industry.
Why NALFA?
For decades, NALFA has helped advance the laminate flooring industry through standards, certification, technical leadership, and education.
The launch of NALFA’s Industry Intelligence is the next step in that commitment.
By bringing together perspectives from across the industry, we're creating a stronger foundation for better conversations, smarter decisions, and a more competitive laminate flooring category.
Frequently Asked Questions
Help Shape the Future of Laminate Flooring
Every response helps create a clearer picture of where our industry stands today and where it's headed.
Your perspective will help identify emerging trends, strengthen industry understanding, and build one of the most comprehensive sources of laminate flooring market intelligence available.
Participate today and gain exclusive access to NALFA's Industry Intelligence Reports.