Retailer Tips
Sell Smarter.
Support Your Customers.
Build Confidence.
The resources below are designed to help RSAs stand out on the showroom floor. Whether you're new to laminate or a seasoned pro, these tools will strengthen your product knowledge and help you close more sales with confidence.
Core Value Propositions
Affordable Luxury
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Laminate offers the high-end look of hardwood or stone at a fraction of the cost.
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Great for budget-conscious shoppers who still want design-forward spaces.
Performance That Lasts
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Durable top layer resists scratches, dents, fading, and stains.
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Ideal for families with pets, kids, or active lifestyles.
Easy Maintenance
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No waxing, refinishing, or special cleaning required.
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Just sweep and mop—great for busy households.
Topical Moisture Protection
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Topical Moisture Protection means the surface of the laminate flooring is built to resist everyday spills and moisture—without letting it seep in or cause damage.
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Ideal for rooms like kitchens, hallways, or entryways where water exposure is common.
Environmentally Smart
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Made from fast-growing trees and wood waste, laminate stores carbon and reduces material waste. Formaldehyde emissions in NALFA-certified products are well below regulatory thresholds, supporting improved indoor air quality.
Comparing
Flooring Types
Note: Performance characteristics listed above reflect generalized industry trends and may vary by manufacturer or product line. For laminate flooring, NALFA certification serves as a trusted indicator of quality, performance, and third-party-verified standards—helping consumers make informed decisions with confidence.
Consumer Guide
This easy-to-read resource is perfect for sharing with your customers. It walks them through the benefits of laminate flooring, how it compares to other options, and what the NALFA certification really means.
RSA Toolkit
This guide equips you with quick, compelling talking points, comparison charts, and FAQs to help you confidently position NALFA-certified laminate against other flooring substrates. It’s your go-to resource for understanding laminate’s value—and helping your customers see it too.
Pro Tip: Share these tools with your team during morning meetings or new hire onboarding. The more confident your team is, the more confident your customers will be!