NALFA Announces New Member – CALI

WASHINGTON D.C., 2023 – The North American Laminate Floor Association is pleased to announce our newest member, CALI. CALI, a leading omni-channel brand in the flooring industry, empowers stunning home transformations with durable, high-value products that are easy to buy, install, and maintain. Guided by a coastal aesthetic and attitude, the home improvement brand enables customers to design responsibly with eco-minded options.

Based in San Diego, California, CALI’s ever-expanding flooring collections include bamboo, European oak, eucalyptus, cork, luxury vinyl, engineered wood, and now laminate. The brand also offers composite decking, rugs, fencing, and plywood — all while delivering the industry’s best customer experience.

“We are excited to enter the laminate category and introduce these new collections to our trusted partners and the market at large,” says CALI President, Doug Jackson. “Partnering with NALFA reinforces our commitment to delivering only the best for our community. This alliance ensures that our dealers and their customers are investing in a product that isn’t just cutting-edge but also validated by a respected industry authority.”

Founded in 2004 and recognized as an Inc. 5000 Fastest Growing Company for 13 consecutive years, CALI models how individuals, businesses, and communities can implement modern designs with structural strength and authentic coastal style.

Media Inquiries

For further questions or interest in joining NALFA, please contact Lyndsey Campbell at

The North American Laminate Flooring Association (NALFA) was founded in 1997 to establish standardized performance metrics for laminate flooring in North America. The association provides a platform that recognizes the quality of laminate flooring products, ensuring that they meet rigorous performance and quality standards. For more details, visit

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